Nader Boraie - Three Leaves - Branding & Identity / Brand Development
15265
portfolio_page-template-default,single,single-portfolio_page,postid-15265,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-16.7,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-7.9,vc_responsive

Three Leaves

  • Three Leaves - Stationary
  • Three Leaves - Stationary
  • Three Leaves - Stationary

About This Project

At it’s inception, Three Leaves, a new online ethical menswear retailer out of Brooklyn, came to me to create a brand identity inspired by European style and high class simplicity. Three leaves did not want to go in the typical eco-friendly route seen in their competitors branding, they wanted a stylish and bold identity. I worked closely with the brand and created a customized logotype / mark and designed all branding materials for support. The TL mark not only represents Three Leaves, but was created out of the negative space between the letters T & L from the logotype to create a subtle familiarity in its appearance. From there, I worked on the UX/UI for their brand new responsive website as well as banners, online ads, and additional graphics to promote the new retailer.

Category
Branding & Identity, Print, Web
Tags
apparel, branding, design, Ethical, identity, logo, Mens, New Jersey, New York, nj, ny, nyc, Three Leaves, vegan