Wayback Burgers - Nader Boraie - Branding / Brand Development
Branding and Identity / Brand Development for Wayback Burgers, Fast Casual restaurant. Nostalgic design inspired by timeless Americana aesthetic and a snarky attitude
Wayback Burgers, Wayback, Burgers, Logo, Identity, Brand, Branding, Development, Rebrand, restaurant, Fast Casual, Design, Graphic, packaging, pattern, posters, vintage, retro
15451
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Wayback Burgers

  • Wayback Burgers - Logo Progression
  • Wayback Burgers - Pattern
  • Wayback Burgers - Packaging
  • Wayback Burgers - Menu Board
  • Wayback Burgers - Poster Detail
  • Wayback Burgers - Posters
  • Wayback Burgers - Tees

About This Project

Wayback Burgers was looking to evolve their restaurants into a lifestyle burger brand that customers would celebrate and create memories with. I helped Wayback define a new brand personality and create an entire new brand language. Building on the new and improved attitude, we realized the entire experience was in need of a redesign. From the branding itself to the in-store experience – We developed a timeless brand aesthetic built on a hint of American nostalgia and authenticity with a dash of honesty, wit, and humor.

 

Art Direction: Lindsay Perinna / Nader Boraie Branding & Illustrations: Nader Boraie

Website

Category
Apparel, Branding & Identity, Print
Tags
branding, burgers, design, food, identity, illustrations, New Jersey, nj, rebrand, wayback