Inspired by a modern take on classic Italian culture, Pizza E Birra came to VGS | Studio D looking to build their new restaurant brand from the ground up. From early discussions, it was clear that simplicity was key from the name to the ingredients and the menu itself. With simplicity in mind, I created a clean and minimal branding and identity system that was bold in its tone and look. The identity translated from the custom designed dine-in menus to their custom cups, packaging, uniforms as well as their unique and memorable take out menus and pizza boxes.